K-Fashion

Andersson Bell

Founded in 201 by designer Dohun Kim, Andersson Bell is a global high-fashion brand based in Seoul, South Korea. The brand uniquely blends Scandinavian minimalism with Korean streetwear, incorporating vintage inspirations, deconstructivism, and gender-neutral aesthetics. Known for notable collaborations with brands such as ASICS, Helinox, and G.H. Bass & Co., it has established a strong global presence through retailers like SSENSE, Farfetch, Nordstrom, and Selfridges. It targets fashion-forward individuals and trend-sensitive consumers worldwide.

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