Beanpole
Beanpole is a leading South Korean fashion brand, launched in 1989 by Samsung C&T Corporation (formerly Cheil Industries). Rooted in the concept of 'Seoul Classic,' it reinterprets British classic casual wear with a modern sensibility, emphasizing 'good quality' and 'advanced classic' as its core values. Inspired by the evolving Korean lifestyle following the 1988 Seoul Olympics, Beanpole has established a brand identity that harmoniously blends tradition and modernity, East and West. Initially a menswear brand, it has expanded into a comprehensive fashion house offering womenswear, childrenswear, accessories, golf wear, and outdoor apparel, appealing to all age groups. In 2019, celebrating its 30th anniversary, Beanpole launched a new sub-brand '890311' and underwent a brand renewal with the concept of 'familiar newness,' strengthening communication with younger generations. Beanpole has led the Korean casual fashion market with its high-quality products and timeless designs, and is also committed to sustainable fashion and eco-friendly product development.
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