Beyond
Beyond is an eco-friendly beauty brand launched by LG Household & Health Care (LG H&H) in 2005. Operating under the slogan "Good thoughts for the Earth," Beyond champions ethical consumption and sustainability as its core values. This commitment is reflected in its strong stance against animal testing, its use of eco-friendly ingredients, and its sustainable packaging practices. The brand offers a wide range of gentle yet effective products formulated with precious natural ingredients, striving to capture nature's energy through its proprietary "Eco Beauty Lab" technology. Beyond has played a significant role in pioneering the eco-beauty trend within the Korean beauty market, extending its message beyond mere products to encompass environmental protection and respect for life. Its product portfolio spans skincare, body care, and hair care, with popular lines such as 'Deep Moisture' and 'Phyto Aqua' consistently receiving consumer affection. As a flagship eco-beauty brand of LG H&H, Beyond continues to offer healthy and ethical beauty solutions to consumers both domestically and internationally. The brand focuses on developing products that minimize skin irritation with natural-derived ingredients, making them suitable for various skin types, including sensitive skin. This dedication has contributed to K-beauty's evolution beyond simple aesthetics to embrace social values and environmental responsibility.
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