K-Lifestyle

Cafe Hopping

Cafe Hopping is a lifestyle trend in South Korea that emerged around 2014, focusing on visiting aesthetically pleasing cafes to enjoy unique beverages, desserts, and interiors. Driven by social media platforms like Instagram, it has significantly influenced urban development, such as the creation of cafe streets, and shaped youth culture. Popular areas include Seongsu-dong, Yeonnam-dong, and Ikseon-dong. With the domestic coffee market reaching 11.7 trillion KRW in 2021, this trend has expanded globally among K-culture fans, promoting unique aesthetics and leisure activities.

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