Centellian24
Centellian24 is a dermacosmetic brand launched by Dongkook Pharmaceutical in 2015. It was created by combining advanced skin science with Centella Asiatica extract (TECA, Titrated Extract of Centella Asiatica), the key ingredient in Dongkook Pharmaceutical's 50-year-old wound healing ointment, Madecassol. Under the slogan "24-hour care by skin experts," the brand focuses on addressing various skin concerns, including improving damaged skin, soothing, moisturizing, and enhancing elasticity. Its flagship product, "Madeca Cream," has gained explosive popularity since its launch, establishing Centellian24 as a leader in the K-beauty market. Due to the excellent skin regeneration and soothing effects of its Centella-derived ingredients, this cream earned the nickname "topical Madecassol," earning the trust of many consumers. Beyond being just a cosmetic, Centellian24 is recognized as a cosmeceutical brand that integrates the technological prowess and expertise of a pharmaceutical company, making it particularly beloved by consumers who require professional care, such as those with sensitive skin or those seeking post-dermatological procedure care. Currently, in addition to Madeca Cream, Centellian24 is expanding its product lineup to include serums, toners, cleansers, mask packs, and sunscreens, promoting the excellence of K-beauty worldwide. Based on its pharmaceutical-grade reliability and efficacy, the brand is steadily growing in both domestic and international markets, solidifying its position as a representative dermacosmetic brand providing solutions for healthy and beautiful skin.
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