Chamisul
Chamisul is a representative soju brand from South Korea, launched by HiteJinro (then Jinro) on October 19, 1998. It challenged the conventional wisdom that soju must be 25% ABV by introducing a smoother and cleaner image with a lower alcohol content of 23 degrees, creating a new wave in the soju market. The bamboo charcoal filtration method removes impurities and enhances the clean taste, a technique that has been patented. Since its launch, Chamisul has consistently held the number one spot in South Korean soju sales, establishing itself as the nation's beloved soju. Currently, it is available in two main variants: Chamisul Fresh (16.0% ABV) and Chamisul Original (20.1% ABV). Its smooth and clean taste has garnered significant popularity not only in Korea but also internationally. Top stars of their respective eras, including IU, Blackpink's Jennie, and Han So-hee, have served as brand ambassadors, shaping its image as youthful and sophisticated.
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