Heart Percent
Heart Percent is a K-beauty brand that pursues natural beauty, aiming to be "a beauty brand that helps you find the beauty within you." Since its launch in 2019, it has rapidly built brand awareness through its minimal, sensory designs and exceptional product quality. In particular, the 'Dot On Mood Lip Pencil' is Heart Percent's signature product; it has established itself as a bestseller in major H&B stores such as Olive Young, receiving great love for its wide color spectrum, smooth application, and excellent longevity. This product can be used multi-purposely as a lip liner, lipstick, or blush, aligning with Korea's 'Kku-An-Kku' (effortless, 'looks like you didn't try' makeup) trend and the cultural movement that emphasizes individual personality. Additionally, the 'Dot On Mood Eye Palette' is also gaining popularity with a practical color composition suitable for daily makeup. Rather than artificial beauty, Heart Percent focuses on enhancing one's innate charm, presenting products that help users express their own beauty easily and comfortably. Currently, the brand is actively selling through both domestic and international online and offline channels, establishing a solid position in the K-beauty market. It continues to grow by communicating with consumers through continuous new product launches and trendy marketing.
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