ISOI
ISOI is a leading South Korean natural functional cosmetic brand founded in 2009 by CEO Jin-min Lee. With a philosophy of 'zero harmful ingredients,' the brand is renowned for its commitment to excluding chemical ingredients that can irritate the skin and exclusively using naturally derived components, offering safe products for all skin types, including sensitive skin. Notably, it utilizes Bulgarian rose oil as a key ingredient to provide various benefits such as skin soothing, moisturizing, brightening, and improving elasticity. ISOI is considered one of the pioneers of the Korean clean beauty trend. Even before consumers became highly interested in cosmetic ingredients, the brand emphasized the use of EWG green-grade ingredients, establishing an image of 'good cosmetics.' Its signature product, the 'Bulgarian Rose Blemish Care Serum' (often called the 'blemish serum'), is celebrated for its effectiveness in improving skin blemishes and achieving a clear skin tone.
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