lilybyred
Launched in 2017, Lilybyred is a Korean color cosmetics brand that pursues a young and trendy image under the concept of "lovely girl's sensibility." It primarily targets young consumers in their late teens to early twenties and has gained great popularity by offering high-quality products at reasonable prices. The brand's representative products include lip tints with excellent pigmentation and longevity, as well as eyeliners and mascaras for delicate eye makeup, and its cute and sensible package design is also one of Lilybyred's key characteristics. Reflecting rapidly changing K-beauty trends, Lilybyred continuously releases new products and is loved by both domestic and international consumers, particularly for providing color palettes that complement Korean skin tones. The brand is increasing its brand awareness by appointing famous idols and influencers as models, and it offers excellent accessibility as it can be easily found in H&B stores such as Olive Young. In the K-beauty market, Lilybyred has established itself as a brand that represents the sensibility and lifestyle of the younger generation beyond just products, and it is evaluated as one of the important pillars leading the trends in Korean color cosmetics. Currently, it is contributing to promoting the charm of K-beauty beyond Korea to the global market.
| Price Range | 저가~중가 |
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