Milk Touch
milkTouch is a K-beauty brand launched by influencer Hong Young-gi, which began around 2019. Under the slogan "Making every moment that touches your skin a soft touch," the brand has grown rapidly by presenting mild yet effective products that even sensitive skin can use with confidence. In particular, the key factor behind the brand's success is CEO Hong Young-gi's direct involvement in the product development process and her ability to build trust through communication with consumers. Key products such as the 'English Ivy Soothing Cream' and 'Hair Plus Protein Bond Ampoule' in the skincare and haircare lines have gained great popularity, and makeup products like 'Touch My Lip' and 'Long & Curl Mascara' continue to be well-loved. Emphasizing naturally derived ingredients and skin-friendly formulas, milkTouch continuously releases products that align with the 'clean beauty' trend. Beyond simply selling products, this brand is evaluated as a successful example of a K-beauty brand that has grown based on an influencer's authentic storytelling and fandom. It has built a powerful fandom centered around online channels and is presenting new K-beauty trends to both domestic and international consumers. Currently, it is solidifying its position as a comprehensive beauty brand encompassing skincare, makeup, and haircare, contributing to elevating the status of K-beauty through expansion into the global market.
| Price Range | 저가~중가 |
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