K-Variety Shows
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Mukbang & Cooking Shows
Mukbang & Cooking Shows is a Korean cultural phenomenon that originated on AfreecaTV in the early 2010s and expanded to mainstream broadcasting around 2015. Spanning the variety and food genres, flagship shows such as 'Delicious Guys', 'Wednesday Food Talk', and 'Baek Jong-won's Alley Restaurant' have achieved great success. Featuring a diverse range of hosts, including individual streamers, celebrity chefs, and MCs, these shows are simulcast across various platforms including YouTube, TVING, and Wavve. The term 'Mukbang' has even become a globally recognized word.
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