A'pieu
A'pieu is a K-beauty brand launched in 2008 by ABLE C&C, the company that operates MISSHA. The brand name 'A'pieu' is a combination of the French word 'A' (meaning 'first') and 'Pieu' (meaning 'base'), signifying its goal to be the first step toward pure and clean skin. Initially targeting young consumers in their late teens to early twenties, the brand rapidly gained popularity through its reasonable prices and trendy product lineups. The most significant feature of A'pieu is its emphasis on mild ingredients and hypoallergenic formulas. In particular, the brand offers numerous products that even those with sensitive skin can use with confidence, and its 'Madecassoside line' has established itself as a representative steady seller effective for skin soothing and barrier strengthening. Additionally, various color cosmetics, such as the 'Fruit Juice line' for a vibrant makeup look, are highly loved by young consumers. These characteristics have branded A'pieu as a brand that satisfies both cost-effectiveness and quality in the K-beauty market. Culturally, A'pieu plays an important role as an entry-level K-beauty brand. By allowing consumers to experience high-quality Korean cosmetics at affordable prices, it has contributed to lowering the barrier to K-beauty, especially for the younger generation just beginning to take an interest in beauty. Currently, A'pieu is one of ABLE C&C's core brands, actively distributed in Korea through online channels and H&B stores such as Olive Young, and is steadily increasing its recognition in overseas markets as a leading representative of K-beauty.
| Price Range | 저가~중가 |
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