Hazzys
Hazzys is a British heritage-inspired casual brand launched by LG Fashion (now LF) in 2000. With 'British Traditional' as its core concept, Hazzys presents a preppy look inspired by the fashion of elite British university students, establishing a classic yet sophisticated casual style. The brand logo originates from the English Pointer, a dog breed symbolizing British aristocratic tradition and honor. Initially focusing on menswear (HAZZYS MAN), Hazzys has expanded into womenswear (HAZZYS LADIES), accessories, and golf wear (HAZZYS GOLF), evolving into a total fashion brand. The brand has broadened its global presence, particularly in Asian markets like China, Vietnam, and Thailand, and has strengthened its global standing by showcasing collections with a modern sensibility through participation in events like London Fashion Week. Recently, Hazzys has launched the 'K-Heritage Collection,' which reinterprets Korean elements with a contemporary twist, targeting both domestic and international customers. Under the slogan 'Dress your story, every day.,' Hazzys meets customers in 883 stores worldwide, from Seoul to London, New York, and New Delhi, proposing a lifestyle that seamlessly blends urban dynamism, natural serenity, tradition, and innovation.
View Full Details →