Labiotte
LAVIOTTE is a naturalistic cosmetic brand launched by COSON in 2015. The brand name is a combination of 'LAB' (nature) and 'BIOTTE' (beauty), embodying the philosophy of pursuing healthy beauty through the energy of nature. By featuring French organic wine extract as its key ingredient, LAVIOTTE established a unique 'wine cosmetic' concept, bringing a fresh breeze to the K-beauty market. The brand focuses on delivering beneficial ingredients to the skin by integrating the antioxidant and moisturizing benefits of wine extract into its cosmetics. A representative product is the 'Chateau LAVIOTTE Wine Lip Tint,' characterized by its wine bottle-shaped container. With its unique design, excellent color payoff, and long-lasting formula, this product has gained great popularity among both domestic and international consumers, establishing itself as LAVIOTTE's signature item. In addition, the brand has expanded its product lineup by introducing skincare lines and various color cosmetics utilizing wine extracts. LAVIOTTE is evaluated as a successful example that combines innovative ingredient development with sensory design, which is what K-beauty pursues, and once garnered significant attention in overseas markets, including China. Currently, the brand continues to communicate with consumers by steadily presenting products primarily through online channels and domestic H&B stores. It is solidifying its position as one of the brands that demonstrates the diversity and competitiveness of K-beauty through naturally derived ingredients and an original concept.
| Price Range | 저가~중가 (Low to Mid-range) |
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