O HUI
OHUI is a flagship prestige beauty brand of LG H&H. Since its launch in 1997, it has grown based on innovative technology and a luxurious image under the slogan "Science for the Beauty of Korean Women." In particular, the 'The First Geniture' line has solidified OHUI's premium image, gaining great popularity as an anti-aging line containing stem cell culture media. The 'Miracle Moisture' line is also loved by younger generations for its focus on hydration, while the 'Prime Advancer' line focuses on strengthening the skin's natural resilience. Through continuous research and development, OHUI is leading the domestic beauty market by presenting premium cosmetics that address the diverse skin concerns of Korean women and satisfy their desire for beauty.
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