Primera
PRIMERA is a naturalistic clean beauty brand launched by Amorepacific in 2012. With 'seed vitality' and 'sprouting energy' as its core values, it focuses on restoring the skin's inherent health by combining pure ingredients from nature with unique technology. The brand's foundation lies in 'sprout science,' which delivers the powerful life energy of a seed at the moment of germination to the skin. Since 2022, PRIMERA has evolved from 'eco-friendly naturalism' into a nature-based, functional brand for sensitive skin, emphasizing 'powerful mixology' that combines low-irritant repair solutions derived from seeds with high-efficacy formulation technology. This signifies the brand's new direction, focusing on strengthening the skin barrier and addressing complex skin concerns. PRIMERA pursues sustainable beauty, practicing environmentally conscious values through eco-friendly packaging and clean ingredients. The brand's philosophy is rooted in harnessing the concentrated nutrients and protective compounds found in buds and sprouts to deliver effective, gentle skincare. By studying the power released during germination, PRIMERA creates formulas that strengthen the skin barrier, provide deep hydration, and enhance skin's natural resilience.
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