K-Lifestyle

Soju Culture

Soju culture refers to the traditional Korean drinking culture centered around Soju, a popular distilled alcoholic beverage. Its origins date back to the 13th-century Goryeo Dynasty, when distillation technology was introduced during the Mongol invasions. With the global rise of K-culture, Soju has gained immense popularity through K-dramas like 'Itaewon Class' and 'Crash Landing on You,' K-pop music videos, and YouTube Mukbang. As of 2023, the global Soju market reached approximately $1.97 billion. Popular in areas like Itaewon, Hongdae, and Gangnam, it is best enjoyed paired with 'Anju' (Korean side dishes) like Samgyeopsal, reflecting a vibrant social lifestyle.

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