Su:m37°
Su:m37° is a premium South Korean natural fermentation luxury skincare brand launched by LG Household & Health Care in 2007. Under the slogan 'Breathe with Nature,' the brand aims to deliver the vitality of natural fermentation to the skin, focusing on delicate care for sensitive skin. Su:m37° embodies a clean beauty philosophy by excluding 20 harmful ingredients and including over 90% naturally derived components, while also emphasizing sustainable packaging. The brand's core technology is based on 'Cytosis®,' a key ingredient derived from fermenting 86 different plants for 365 days. This ingredient is known to enhance skin barrier function, provide hydration, improve elasticity, boost radiance, and refine skin tone, contributing to overall skin health. The flagship product, 'Secret Essence,' has been a consistent bestseller since its launch, driving the brand's growth. Su:m37° also offers a diverse range of product lines, including the 'Micro-Active' line for sensitive skin anti-aging, the 'Water-Full' line for deep hydration, and the premium anti-aging 'Luxe_Summa' line, catering to a broad customer base. Currently, with Suzy as its brand ambassador, Su:m37° is further solidifying its position as a global luxury beauty brand.
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