TIRTIR
TIRTIR is a K-beauty brand launched in 2018 by CEO Lee Yu-bin, originating from her own concerns regarding sensitive skin, under the philosophy of "restoring the skin's natural, healthy glow." The name embodies the meaning of "Trust + I + R (Trust in yourself, I am beautiful, Radiant skin)" and represents clean beauty, aiming for healthy ingredients and skin-friendly formulas. In its early stages, the brand grew rapidly through influencer marketing and word-of-mouth; in particular, the "Mask Fit Red Cushion" established itself as the brand's flagship product, gaining explosive popularity during the pandemic due to its exceptional longevity and adherence during the era of daily mask-wearing. In addition, skincare products focused on moisturizing and strengthening the skin barrier, such as "Ceramic Cream" and "Milk Skin Toner," are also widely loved. TIRTIR is available in major H&B stores such as Olive Young in Korea as well as department stores, and it is contributing to elevating the global status of K-beauty through significant success, particularly in the Japanese market. The brand has earned high trust from local consumers by winning numerous prestigious Japanese beauty awards and appeals to the younger generation by featuring popular idols like LE SSERAFIM's Kazuha as models. Pursuing healthy beauty, TIRTIR continues to focus on innovative product development and global market expansion.
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